Microsoft and Flipkart have announced a strategic partnership to provide indian consumers with a better online shopping service. The e-commerce giant will adopt micosoft azure as its exclusive public platform microsoft CEO satya nadella and flipkart group CEO binny bansal announced the devlopment today at an event in bangalore. starting with computing infrastructure micorsoft azure will blend advanced could technologies and analytics together with flipkart’s existing data centres.
Flipkart plans to harness artificial intelligence machine learning and analytics capabilities in azure such as the cortana intelligence suite and power BI to optimise its data for innovative merchandishing advertishing marketing and customer service with these tools the e-commerce brand can help deliver more relevant and personalised results to its customers. satya nadella ceo microsoft commented on the strategic partnership at microsoft we aim to empower every indian and every indian organisation with technology and key to this is forging strategic partnerships with innovative companies like Flipkart.
He added combining microsoft cloud platform and AI capabilities with flipkart existing services and data assests will enable flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences. Binny bansal group CEO and co founder, flipkart said flipkart has always been committed to its vision of transforming commerce in inda through technology given microsoft strong reputation in cloud computing coupled with scale and relability this partnership allows us to leverage our combined strength shopping more relevant and enriching for customers.
Microsoft had recently launched its local data centres in india in september 2015. these data centres deliver azure cloud service to brands in the country the indian e-commerce giant is also facing a tough competition from the US-based amazon in the indian market adn its trying real hard to stay strong in the game.
For flipkart the partnership is important as it’s rival amazon leverages is own aws cloud platform which competes with microsoft azure in india as of now flipkart is the s find largest e-commerce platform in india. while AWS is the undisputed leader in cloud computing and infrastructure as a service businesses microsoft has gained a lot of momentum with its hybrid cloud service azure in t east few years.