Samsung’s reputation tumbles in the US following Galaxy Note 7 recall (2017)
Samsungs reputation was certain to find the maintenance for a assenting entrance a hit subsequently than the recall of the poorly-fated Galaxy Note 7. Now, thanks to the latest iteration of the annual Harris Poll Reputation Quotient which procedures the reputations of the most visible companies in the US, we have some acuteness into where the South Korean electronics manufacturer stands in the eyes of consumers.
According to the poll, Samsungs reputation in the US slid all the way with to to the 49th spot. A year earlier, Samsung ranked third in the Harris Poll ahead of rivals Apple and Google. This year, Apple and Google finished in 5th and 8th places, respectively, though Amazon finished in the peak overall spot for the second consecutive year.
Other noteworthy technology companies to create the summit 50 list add going on Tesla at number nine, Netflix in the 18th viewpoint, Microsoft at number 20, Hewlett-Packard Company in 29th, IBM at 40, eBay at 41 and Sony in 42nd place.
Dell, Facebook, T-Mobile, Verizon, Yahoo, AT&T, Sprint, Dish Network, Time Warner, Comcast and Charter Communications all fell outside of the top 50 but within the intensity 100.
The Harris Poll ratings were compiled along together with November 28 and December 16, 2016, and based a propos speaking feedback from as well as again 30,000 US adults. Since 1999, it has taken into account public perceptions across 20 attributes classified into six dimensions of corporate reputation: social answerability, vision & leadership, financial group, products & facilities, emotional keep busy and workplace atmosphere.